The Light Switch Story

A bald man with a beard and glasses is sitting on a couch.

In The Beginning....

After more than two decades of operating a direct marketing company in Toronto, I started seeing the growing gap in support for local business owners.  After witnessing a colleague start a business and fail due to the inability to make his business stand out online, I figured there had to be a way to provide creative solutions for local businesses.  My experience in direct marketing and direct mail combined with my love of technology led me to start Light Switch.


Our stated purpose......To help businesses become more findable online!

A Family Business...

And Proud of it!

At Light Switch, we’re more than a team—we’re family!
Our approach, deeply rooted in strong family values, drives growth and simplicity in digital marketing. Our foundation is built on over 20 years of blending timeless strategies with modern demands, complemented by pioneering content marketing expertise since the early days of Facebook.


With family working side by side, our unique dynamic guarantees every project is handled with utmost commitment and a dedicated personal touch.


Join the Light Switch family. Together, we’ll grow, simplify, and forge lasting connections to create something truly exceptional in the digital world.

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The Team

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